The cartoon revolves around Good Guys travelling around the world in a flying hot air balloon, finding lonely children in need of a friend. Along with the dolls, multiple accessories were made to be bought for them, such as a fireman, soldier, and construction worker set.
The original doll is advertised to say three sentences, move its head, and blink its eyes. The Good Guy toy line is introduced from the popularity of the characters of a cartoon series, local to the greater Chicago area.
